The marketing mix diagram below shows the four components of the marketing Mix: Product, Price, Place and Promotion.
![Marketing Mix Diagram](../LMXMarketing-mix.jpg)
The marketing mix diagram on the right shows marketing mix packaging strategies
![Marketing Mix Packaging Strategies Diagram](LMXpackaging-strategies.jpg)
Packaging strategies come within the product part of the marketing mix but some academics even refer to it as the fifth P.